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| How do you contrast then and now? City Central BID AGM Review film 2010 Business Improvement Districts play a vital role in galvanising the partnerships between public and private sector to improve and promote their area. Wax-Media have been documenting Liverpool's City Central BID's promotion of the city's retail district since 2010 to the present in 2012. How do you convince the people that your work makes a vital, necessary impact? How can you describe efficiently and quickly the value of your work to the people who pay the bill, when many of those activities provide sustained, albeit incremental improvements easily taken for granted over time? Wax-Media documents in film and photography the myriad ways BID's often unseen activities create economic benefits. We dramatise BID's impact quickly, effectively and tell the story of BID's work in an entertaining format widely available on DVD and as web video. Liverpool's City Central BID Chief Executive says: "The first time we showed the DVD [by Wax-media.co.uk], here at the Athenaeum in Liverpool, to over 100 members, it went down an absolute storm! I personally think that in terms of PR and marketing, singularly the most important element we've done in my three years is the DVD. He [Kevin] gives so much of his time and enthusiasm. In a world where we have to choose between printed material and doing a DVD, I would go with the DVD 100 hundred times out of one hundred. Its your one chance. The best testament I can give [is] Martin Blackwell, Chief Executive of the Association of Town Centre Management, said, 'I'm about to board a plane to Italy and if it's ok with you, I'm going to to rip up my presentation and show your DVD instead. In ten minutes youve encapsulated what a BID (Business Improvement District) is all about. See and hear what Liverpool BID's chief Exec. says about working with Wax-Media here "I have no hesitation in recommending Wax Media for future work. Kevin is..more Tracey Crosbie, Event Manager, City Central BID |
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